How Much Is an iPhone 12 Across The World?

Alexandre Desoutter Alexandre Desoutter  updated on January 7, 2021

How much are you paying your iPhone home compared to other countries around the world? Let’s find out!

iphone

This map displays the average price (in US dollars, national VAT rates included) per country for an iPhone 12 (256GB) as of the 7th of January 2021. It is made upon data provided by the Mac Index website, whose rankings are filled in with Apple website metadata.

Why do we do a world iPhone price index?

Since the first iPhone was launched in 2007, it has become one of the most purchased products throughout the world. Even if the competition on the smartphones market is getting always stronger, the iPhone price remains in 2021 a very reliable indicator for what concerns the cost of tech products in the different parts of the world.

Top 3 countries where the iPhone 12 is the most expansive

South Africa

$1,869

Brazil

$1,800

Turkey

$1,703

The top 3 countries where the iPhone 12 is the cheapest

Japan

$989

United States

$1039

Hong Kong

$1045

The world iPhone 12 price index ranking

RankCountries Price (US$)
1Japan989
2United States1039
3Hong Kong1045
4Portugal1056
5Canada1056
6United Arab Emirates1097
7Malaysia1147
8Singapore1169
9South Korea1198
10Thailand1200
11Switzerland1207
12Philippines1227
13Australia1247
14Luxembourg1287
15Russia1290
16United Kingdom1292
17India1298
18New Zealand1312
19Germany1319
20Austria1319
21Sri Lanka1322
22China1330
23Spain1331
24Belgium1331
25France1331
26Ireland1334
27Netherlands1335
28Poland1352
29Finland1356
30Italy1368
31Mexico1368
32Czechia1392
33Denmark1393
34Norway1425
35Sweden1469
36Turkey1703
37Brazil1800
38South Africa1869
Table listing the iPhone price by country in US$

An international prospective on the iPhone price

First of all, we assume here that the average prices of the iPhone 12 (256 GB) displayed on the map reflect the price of the iPhone models in general in all the countries selected. When looking at the world iPhone 12 price index, some trends can be observed:

  • Buying an iPhone 12 in North America is rather cheap
  • Buying an iPhone 12 in Europe is rather expansive
  • The price an iPhone 12 vary a lot between the different Asian countries.

However, is it so obvious that iPhones are way cheaper in the US than in Europe?

Is it interesting for Europeans to buy an iPhone in the US?

If you take the numbers strictly as we put them on the map, a Swedish costumer has to pay $430 more than an American one to purchase an iPhone 12 (256 GB) – which is a lot. First of all, one has to bear in mind that in Europe, all the countries include VAT in their prices. In the US, this is different, for every State has its own consumers’ tax rate. For example, it is 8,875% in New York City, that you will have to add to the original price.

However, if you really wish to purchase your iPhone into the US, you basically have two options:

  • You travel to the US, and take back your iPhone home. In that case, you may refunded at the airport of the consumers’ tax of the State in which you bought your phone. However, you have to take into account the price of your ticket, as well as a possible VAT that you will hay to pay upon arrival into Europe (20% in the UK for example)
  • You buy your iPhone on the internet, and ship it home through a transport company such as DHL or UPS. In that case, you have to consider the shipping costs – that can be high, but also the VAT that is likely to be collected by the customs of your country.

As you see, defining if buying an iPhone in the US for a European customer is a tricky calculation. In the end, the benefit is not so obvious as it may seem at first considering the numbers.

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